Drive as much traffic and purchases to Verizonwireless.com before last day of shipping ends on 12/18, while positioning Verizon as the number one brand amongst competitors.
Best network is no longer defined by least dropped calls. Young people rely far more on texting than calling. Buffering speed is a better indicator of service quality.
Demonstrate Verizon's superior service quality by demonstrating faster buffering speed and leveraging celebrity appeal, humor, and exclusive content to drive website traffic.
MORE BARS, LESS BUFFERING
-Will Ferrell is trying to show Kevin Hart a video preview from their new movie "Get Harder."
-The video FAILS to buffer due to Will's inferior service.
-Kevin humorously berates his counterpart for not switching to Verizon.
-Consumers can view the rest of the preview exclusively at verizonwireless.com
-Free 2-Day shipping promotion is mentioned
GET HARDER FEATURING WILL FERRELL AND KEVIN HART PREVIEW PLAYING
BUFFERING ISSUE INTERRUPTS VIDEO
ZOOM OUT FROM ONE PHONE SCREEN IN WILL FERRELL'S HAND SHOWING VIDEO TO KEVIN HART
WILL: "THIS HAPPENS EVERY TIME! FOR THE LOVE OF POSEIDON!"
KEVIN: "DID YOU SWITCH TO VERIZON YET?"
WILL: "OFCOURSE I DIDN'T!"
KEVIN: "WHY DON'T YOU LISTEN TO ME BRO? IS IT BECAUSE I'M SHORT?"
WILL: "IT IS BECAUSE YOUR'E SHORT!"
SEE THE REST OF THE GET HARDER PREVIEW EXCLUSIVELY AT VERIZONWIRELESS.COM AND GET 2 FREE DAY SHIPPING NOW THROUGH 12/18
VERIZON WIRELESS: MORE BARS, LESS BUFFERING!