Adrian Estrada
Art Director

Oliver Permut
Copywriter

Gabrielle Lemmons
Art Director

CHALLENGE:
Drive as much traffic and purchases to Verizonwireless.com before last day of shipping ends on 12/18, while positioning Verizon as the number one brand amongst competitors.

CONSUMER INSIGHT:
Best network is no longer defined by least dropped calls. Young people rely far more on texting than calling. Buffering speed is a better indicator of service quality.

STRATEGY:
Demonstrate Verizon's superior service quality by demonstrating faster buffering speed and leveraging celebrity appeal, humor, and exclusive content to drive website traffic.

MORE BARS, LESS BUFFERING

IDEA:
-Will Ferrell is trying to show Kevin Hart a video preview from their new movie "Get Harder."
-The video FAILS to buffer due to Will's inferior service.

-Kevin humorously berates his counterpart for not switching to Verizon.
-Consumers can view the rest of the preview exclusively at verizonwireless.com
-
Free 2-Day shipping promotion is mentioned

#MoreBarsLessBuffering



SCRIPT:

GET HARDER FEATURING WILL FERRELL AND KEVIN HART PREVIEW PLAYING
BUFFERING ISSUE INTERRUPTS VIDEO
ZOOM OUT FROM ONE PHONE SCREEN IN WILL FERRELL'S HAND SHOWING VIDEO TO KEVIN HART

WILL: "THIS HAPPENS EVERY TIME! FOR THE LOVE OF POSEIDON!"

KEVIN: "DID YOU SWITCH TO VERIZON YET?"
WILL: "OFCOURSE I DIDN'T!"

KEVIN: "WHY DON'T YOU LISTEN TO ME BRO? IS IT BECAUSE I'M SHORT?"
WILL: "IT IS BECAUSE YOUR'E SHORT!"

SEE THE REST OF THE GET HARDER PREVIEW EXCLUSIVELY AT VERIZONWIRELESS.COM AND GET 2 FREE DAY SHIPPING NOW THROUGH 12/18

VERIZON WIRELESS: MORE BARS, LESS BUFFERING!

MORE BARS
LESS BUFFERING