Adrian Estrada
Art Director

Javier Castellanos
Art Director

CHALLENGE:
Make BUD LIGHT the #1 choice for parties by implementing new ways to make life easier for people who enjoy playing drinking games

CONSUMER INSIGHT:
On the average day 1.2 MILLION college students will drink alcohol. College students drink beer for social gatherings and use beer for shotgunning, beer pong, flip cup, etc.

STRATEGY: There‚Äôs an opportunity here to increase revenue and CHANGE the game by redesigning the cans which eliminates the need to buy cups for games such as beer pong and flip cup, while reducing the use of plastic waste.