BRAND: Netflix

ROLE: Art Director l Designer

GOAL:

Increase awareness and excitement toward Netflix's "THE INNOCENTS" and boost its audience

INSIGHT:

Coming of age is a difficult process. Everything you know about who you are and what you want shifts. Amid all that chaos of figuring yourself out, what you see on the surface doesn't necessarily match what's happening on the inside.

SOLUTION:
In a physical activation installed in high-traffic areas, visitors can interact with different features present in the movie, including a mirror maze. The highlight of the event is The Innocents Escape Room game, in which visitors have to solve the clues hidden in the room to get out, with the added challenge of recognizing the shape-shifter infiltrated in the group.

ACTIVATION: 
THE INNOCENTS ESCAPE ROOM

Interactive OOH billboards that look like mirrors, tempting passers-by for a peek, only to reveal someone else's reflection instead! (and then fade into the official movie poster) A reminder that what you see is not what you see and an invite to watch The Innocents.

Social media ads promoting the show with special hashtag #notwhatitseems. Event goers are encouraged to share their Escape Room adventure. Activation launched during Art Basel in Miami.

THE INNOCENTS