Adrian Estrada
Art Director

Oscar Sardińas
Copywriter

Javier Castellanos
Art Director

CHALLENGE:
Establish VIRGIN+ as a top competitor for booking "FLIGHT & HOTEL" at the touch of a button

INSIGHT:
People want to save time when they travel.

Experiencing a destination is the magic of traveling. People are looking for experiences when they travel.

 

67% of millennials say they follow a brand because of an event. 

SOLUTION:

Introduce (Flight & Hotel) as VIRGIN+

Partnership with the STANDARD HOTEL

Exclusive curated events by VIRGIN+ and the STANDARD HOTEL

LOGO DESIGN
FOR

VIRGIN+

VIRGIN+ will include 15% promo for experiences in the four cities where The Standard Hotel is located.

                                           
 

SOLUTION
 

The Standard bars will be remodeled after VIRGIN flight check in stations and half off at the bar for all VIRGIN+ customers

VIRGIN+ and The Standard hotels will include curated exclusive events. Exclusive access to the events will be available by booking through Virgin+


 


Exclusive events are meant to represent the local flavor of these cities and the artistic, adventurous spirit of VIRGIN+