BRAND: Recaro

ROLE: Art Director l Designer

CHALLENGE

Develop fresh brand awareness for a legendary brand through presence at Petit Le Mans in Atlanta, Georgia. Along with enhancing consumers on the track and the road.

INSIGHT

Your body won't do something if your mind does not commit to it first. 

IDEA

Mind Over Motor is a 360 campaign that involves social media, experiential, and traditional print that emphasizes the importance of having a mindset to win!

Mind Over Motor Podcast

DIGITAL l PRINT

Social Media

PODIUM PRINT CAR
 

This Recaro themed car will drive throughout ATL with the new podium seating for authentic reviews that will be captured by Donut Media.

RECARO x DONUT MEDIA x YOUTUBE

Podium Experience
 

Recaro Seat installation will allow you to experience the Petit Le Mans race by sitting on a custom Recaro seat in an augmented reality bubble.

Strap your seat belt and prepare for the ride of your life!