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BRAND: Rick and Morty
ROLE: Art Director

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Rick and Morty enthusiasts love the music and merchandise from the show. Songs aired have generated millions of streams and popularized many songs online. Google trends show an increase search for songs in the show.

 

People who watch the show are comfortable utilizing Shazam, an app that allows users to discover what songs are playing by cross-referencing a recording with a large music database.

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Rick and Morty will partner up with Shazam by allowing viewers to unlock exclusive merchandise when they Shazam (discover) songs aired on each episode.

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SOCIAL MEDIA

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Social media activation will include posts showing Rick and Morty utilizing Shazam and unlocking exclusive merchandise in their universe.

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PRODUCT LAUNCH

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SIGNAGE

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