BRAND: Rider Sandals

CLIENT: Magic Hour Worldwide

ROLE: Junior Art Director l Project Manager l Producer

Rider Sandals originated in Brasil and its existence is driven by a culture that celebrates an active, outdoor lifestyle and a spirit of freedom and self-expression. Rider decided to reintroduce itself in the US market beginning with Miami, Fl. It's not like Miami does not embrace the sandal culture already.

 

We partnered up with local legendary street artist David Anasagasti AKA AholSniffsGlue to bring an exclusive line of products, promotional content, and local events to the vivid streets of Miami.The product launch was held at Shoe Gallery, the hottest sneaker shop in Miami. A line of sneaker heads and Ahol fans made their way to ShoeGallery and within 5 hours all sandals were sold out!

Product Collaboration

Created in four different color-ways each pair of Rider X AholSniffsGlue R86 slides features his legendary eye-ball pattern and his artist signature on the back heel.

Content Production

Social Media

Product Launch

People flocked to the legendary Miami sneaker store Shoe Gallery to cop the exclusive Rider X AholSniffsGlue slides. After the collection dropped we hosted an epic afterparty at Ahol’s favorite local bar, Gramps, where Otto Von Schirach controlled a giant wall of bass paying homage to the sounds of both Brazil and Miami together.

Art Basel Event