BRAND: Virgin Voyages
ROLE: Art Director
Publicis Sapient 2019

CHALLENGE

Develop a sustainable campaign which focuses on coral reef restoration for Virgin Voyages.
 

INSIGHT

The emoji keyboard is full of marine creatures, however none of these marine animals have a coral reef emoji to call home.

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IDEA

Virgin Voyages will partner up with Apple to create the first coral reef emoji.
Spread coral bleaching awareness by showing white coral emojis, which can be unlocked (color restored) with a one time donation. Proceeds will go to coral restoration around the world.

Now talking about the coral reef bleaching problem is the same as fighting it!